With the goal of showcasing Burnett's Vodka as a brand that amplifies everyday moments, we created a fresh campaign celebrating carefree, larger-than-life experiences with friends. All you need to get there is to start with Burnett's.
Role: Art Direction, Design
Challenged with increasing awareness for the brand, particularly in light of it's investment in new packaging, our design system drew visual inspiration from the iconic shape of the new label.
That system allowed us to play with different combinations of color, copy, and visuals while still maintaining a consistent look for the brand.
Bold sans-serif type in a family of intense, eye catching hues pull viewers into each story by conveying the energetic, creative mindset of our target audience.
Copy paired with each execution brought the full concept to life, conjuring larger-than-life stories of spontaneous fun with your best friends.
The ending to each wild story may be different. The one thing they have in common though is what they start with—Burnett's Vodka.