Uptake translates companies’ underutilized data into insights—making operations smarter, keeping equipment running longer, and improving their bottom line. Our brief? Create an awareness campaign telling that story.
Role: Creative Concept, Art Direction
Our concept turned the brand promise the hero of the story, painting the picture of customer’s underutilized data as an asset chomping at the bit to get working.
A later project extended our look into another awareness campaign, this time focused on a specific product—Uptake Fleet.