Tasked with redeveloping the online presence for Domaine De Canton, a premium ginger liqueur that marries the best of east and west, we created this slick, fully responsive product experience allowing consumers and mixologists alike the chance to immerse themselves in the world of Canton.
Role: Creative Direction, User Experience
Working quickly through multiple ideas on paper allowed us to vet our thinking, then expand on the concept we thought would be most successful.
Using existing assets to ensure continuity with pieces already in market, we expanded the visual language of the brand to fully realize its sophisticated, premium look.
Category landing pages highlight appetite appeal while also facilitating easy browsing across a number of cocktails.
Detail pages put individual cocktails on a pedestal and employ sophisticated typography that reinforces the brand's premium aesthetic.
Knowing that a majority of site traffic was coming from mobile devices, we made sure the design was fully responsive and optimized for interaction on-the-go.
The flexible layout and design language we created scaled beautifully across the balance of the site, expanding and modifying as needed to inform new elements or adjust for one-off scenarios.